The development of an industry is first and foremost li […]
The development of an industry is first and foremost limited by the degree of technological development, and the application of technology depends on human wisdom. In the final analysis, "people" is the most critical factor in the development of an industry or industry.
The reason why we say this is that we have observed in the home and home improvement industry that the development of the whole industry is ushered in a huge period of change. The past thoughts, methods, and rules have been constantly broken, and thus some have been transformed and some are good at using new ones. Technology, companies with the advantages of the underlying system and good at building new relationships with consumers. This home improvement industry is very obvious.
In this issue, we started with the “renovation of old houses” market and interviewed some representative companies in the industry.
From them, we clearly see these new qualities, so that we have more confidence and expectation for the home furnishing industry, which is still very primitive and backward.
The wind started at the end of Qingping, and the waves were between the slightest. The transition between old and new may be slow and silent, but it represents a new force. Here, we briefly summarize the three main characteristics of the “new home improvement” and attach interviews with the founders of some companies.
Sensitive to technology and systematic thinking
In the home improvement industry, technology, especially information technology, was the least valued factor. A large amount of work is mainly solved by manpower and is a typical labor-intensive enterprise. Home improvement companies need to invest huge labor costs for every order they make.
As the scale of business continues to expand, the difficulty of management is also growing exponentially. It is often that home improvement companies with annual revenues of several million live relatively moist, and companies with revenues of tens of millions are thinner.
For the new home improvement practitioners, their most prominent feature is to actively embrace technology, and gradually move toward automation and intelligence in the level of informationization, such as ERP (Enterprise Resource Management Plan), basic OA system (office automation). ), in addition, intelligent monitoring and guidance in the construction process has gradually been proposed.
The application of information technology will help enterprises improve efficiency in many aspects, and make the organizational process clearer and the roles and performance transparent.
For example, the ERP system developed by Jiayuan Decoration allows owners, construction teams, suppliers, designers and consumers to log in and query at any time via a WeChat public account menu bar. The MIS system independently developed by Fan Er will automatically complete the inventory, construction drawings, quotations, construction plans, etc. through the system.
Whether in the whole assembly or partial renovation, whether the future home improvement enterprise can be more successful in operational efficiency will become a key factor for survival, and enterprises must rely on the power of technology to build a corporate information moat and systemic advantage from the bottom.
Sensitive to the process, training industrial workers
Home improvement workers are the most important force in this industry. They have been dispersed for a long time, and they have contracted various decoration sites in the form of a foreman. The teaching of experience and techniques is mainly through the mentoring system. However, this method has become more and more difficult to adapt to the requirements of home improvement construction standardization, and the consumption experience is difficult to guarantee.
Mature "industrial workers" are inevitable in the home improvement industry, because the standardization of construction technology will inevitably require a stable and mature construction team, and this mission is mainly achieved by new home improvement enterprises.
For example, Wanxing Jiazhuang automatically generates a tile cutting plan in the background after improving the home decoration process. After the scale design, the data is transmitted to the warehouse to make the tile cutting in advance, without on-site cutting. In this way, the construction workers only need to directly affix the bricks according to the number, instead of learning to live cement, cutting, etc., the workload is reduced and the efficiency is also improved, and there is no noise on the site and the garbage is reduced.
Love Space also trains its industrial workers through the mobile Internet. In the Tang Dynasty, the founder of the Tang Dynasty said that the combination of information technology and industrial workers is mainly divided into three steps:
The first step is to standardize the workers' task packages, and to define the work content, time, amount, labor quota, location and materials used in each process.
The second step is to make the definition of the whole process into a task package, just like the task package of Didi, and then send it to the mobile phone of each worker through the APP, so that they can take the initiative to decide whether to grab the job. This is the dispatch order, a dispatch of the system.
The third step is that after the worker gets the order of the task package, he goes to the site to work and register, completes the card, and declares the salary. Of course, the work of the workers is done, whether the acceptance is qualified, whether the wages of the workers can be collected in full, and the evaluation of the results of the work of the workers in the home improvement.
Either way, the innovation in the home improvement industry still starts with the lowest level of craftsmanship and the effective organization of home improvement workers. This is also a big difference between the new home improvement companies and traditional home improvement companies.
Sensitive to consumption, starting with creating user value
Home improvement has always been a widely criticized industry. In the entire home improvement process, consumers' many pain points are often ignored and deliberately ignored. Even in the industry, “additions” have become an important and even the only way for home improvement companies to survive and profit. In the case of Shantou marketing flooding the industry, companies can't survive without doing so, and they fall into a vicious cycle of vicious circle.
There is only one way out, that is, the real "pushing down" to create user value. The new home improvement practitioners do not regard the owners as a “printing machine that will move”, but a specific family life unit. What kind of needs do they have before, during and after renovation? How do companies meet them? Based on such a starting point, it is the benign state of the industry development.
It is said that in Japan, the home improvement company will even prepare a handful of gifts for the neighbors in advance before the construction, so as not to disturb the other party in the future construction. If the home improvement company is doing such nuances, what are the reasons for the customer?
We have also seen that the services of “cang, housing, insurance, and loan” provided by the Jiayuan decoration to the owners, as well as the price transparency and effectiveness of the living room in the renovation of the old house, are solved from different aspects. The user's needs are painful, and the support of the owner is obtained.
